About
A visionary fashion executive and strategic investor with 15+ years of experience in design, brand development, and retail leadership. As a Shareholder and CEO at Bloomingdale's San Francisco, she drives growth, innovation, and market expansion. Ellie also manages her own successful apparel company and actively invests in diversified assets, including gold. Known for transforming creative concepts into profitable ventures and leading high-performing teams in dynamic retail environments.
Work
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Summary
Spearheaded strategic initiatives and operational excellence for Bloomingdale's San Francisco, driving market share growth and enhancing customer experience. Leveraged deep expertise in fashion retail and investment to optimize performance and foster innovation.
Highlights
Led comprehensive strategic planning as Shareholder and CEO, significantly contributing to the San Francisco branch's market positioning and profitability.
Directed key business development and investment strategies, including diversification into new product lines and market segments.
Cultivated strong relationships with designers, suppliers, and stakeholders to ensure a curated and high-value product offering.
Implemented innovative retail strategies that enhanced customer engagement and loyalty, resulting in measurable sales increases.
Managed a diverse portfolio of investments, including personal ventures in a clothing company and gold, demonstrating strong financial acumen.
Education
FHNW - University of Applied Sciences and Arts Northwestern Switzerland (Zurich University of Arts and Design)
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Bachelor of Arts
Fashion Design
Courses
Fashion Illustration
Textile Science
Garment Construction
Apparel Merchandising
Brand Management
Fashion History
Digital Design
Languages
English
Fluent
German
Proficient
Skills
Fashion Design
Apparel Design, Textile Selection, Trend Forecasting, Collection Development, CAD/CAM.
Strategic Planning
Business Strategy, Market Entry, Growth Initiatives, Vision Setting, Competitive Analysis.
Business Management
Operations Management, P&L Management, Organizational Leadership, Process Optimization, Budgeting.
Retail Operations
Store Management, Inventory Control, Visual Merchandising, Sales Performance, Supply Chain Management.
Investment Management
Portfolio Management, Asset Allocation, Market Analysis, Financial Planning, Risk Assessment.
Brand Development
Brand Strategy, Identity Creation, Marketing Campaigns, Market Positioning, Brand Storytelling.
Merchandising
Product Curation, Assortment Planning, Vendor Relations, Pricing Strategy, Retail Analytics.
Trend Analysis
Consumer Trends, Market Research, Competitive Analysis, Fashion Forecasting, Data Interpretation.
Team Leadership
Talent Development, Cross-functional Collaboration, Performance Management, Mentorship, Change Management.
Financial Acumen
Budget Management, Financial Reporting, Cost Control, Revenue Generation, Profitability Analysis.
Customer Experience
Client Relations, Service Excellence, Customer Loyalty Programs, Feedback Integration, Sales Optimization.
Interests
Reading
Literature, Business Books, Finance, Personal Development, Biographies.
Fitness
Gym, Wellness, Strength Training, Cardio, Health & Nutrition.
Golf
Sports, Recreation, Strategy, Networking.
Yoga
Mindfulness, Flexibility, Wellness, Meditation.
Camping
Outdoors, Nature, Adventure, Hiking, Exploration.
Travel
Culture, Exploration, International Destinations, Gastronomy, Photography.
Swimming
Aquatics, Recreation, Exercise, Endurance.
Beauty
Skincare, Cosmetics, Wellness, Personal Grooming, Trend Spotting.